top of page



SDV Promises a Lot. Good Controls Engineering Will Deliver It
Behind every software-defined vehicle is a team making architecture, controls, and integration decisions that determine whether the platform actually delivers.
Justin Goeglein
Jun 35 min read


Full Self-Driving Is Foreshadowing the Ethical Challenges of the AI Age
As AI and autonomy move deeper into safety-critical systems, the real challenge is not just capability. It is transparency, trust, and knowing where human responsibility still has to remain.
Justin Goeglein
Apr 223 min read


CES 2026 – Show Review & Technical Takeaways
CES continues to evolve into a broad technology show that increasingly overlaps automotive, energy, robotics, and industrial systems. After several days on the floor, a few themes stood out clearly, both in what showed real progress and what felt overextended. Robotics & Humanoids Robotics and humanoids had a heavy presence. The range of maturity was wide. We saw plenty of robots fall over. We also saw genuinely impressive demonstrations, including humanoids playing ping pong
Justin Goeglein
Jan 133 min read


Reimagining EV Towing with Auxiliary Power
Electric vehicles are highly efficient under normal driving conditions, but towing creates a unique challenge. Added mass and aerodynamic...
Garrett Hiles
Sep 15, 20253 min read
bottom of page
